The product · The mission · The moment
That was in my inbox because the newsletter was a few hours late. That's not an engagement metric. That's what it looks like when content actually matters — and that's the only bar I know how to build to.
Ramp is trying to do something most companies only talk about — build a media operation so trusted, so sharp, that the people running finance at the best companies in the world seek it out. Not because they have to. Because it's that good.
That's a harder job than it sounds. It requires someone who understands finance deeply enough to earn the room, and understands media well enough to hold the attention once they're in it.
I spent years in fixed income research learning how finance people think and what they take seriously. I spent two years at Founderpath building content specifically for founders and CFOs — the people on Ramp's homepage. I know what resonates with that audience because I've watched them engage, ignore, share, and ask for more.
I've been building toward this role for 15 years without knowing it existed. Now that it does, I can't imagine building it anywhere but Ramp.
I started my career analyzing municipal bond ratings at Standard & Poor's, then moved to fixed income research at Columbia Threadneedle. I understood what it meant to live inside a spreadsheet, to care about basis points, to speak fluent finance. I was also, at the same time, building Boston Brunch Guide from scratch. 14,000 followers, $20K in brand deals, on weekends, with no permission from anyone. Eventually content won. I left finance to become the first content hire at Mel Robbins, scaled her Instagram from 30K to over a million, learned large-scale production on a live TV set in New York. Then ProfitWell (the best media operation ever built for SaaS), then Founderpath in fintech, then Exit Five. The throughline isn't the industries. It's the compulsion. I have never once waited to be told to build something. Which means I'm probably the only person applying for this job who has personally been the finance analyst sitting at the desk, and spent the last decade figuring out what media would have actually made her better at it.
This site was built as part of the application — because making prototypes is more interesting than submitting PDFs. I'd love to talk about what a Ramp media operation could look like.
Get in touch →Eric asked for builders who default to "how could I automate this." My view on AI in content: it's a multiplier for taste, not a replacement for it. I've used it to scale distribution, build audience tools, and accelerate production — always with a human editorial layer on top.
The tools I built at Exit Five are available to walk through. What I won't do is outsource the point of view to a model. That part has to be human. That part is the whole job.
